Introduction
Welcome to Home Safety Pros (homesafetypros.com). We are committed to protecting your privacy and ensuring you have a safe and enjoyable experience on our website. This Privacy Policy explains how we collect, use, and protect your personal information. By using our website, you agree to the terms of this Privacy Policy.
Information We Collect
We collect the following types of information:
Personal Information
- Email Addresses: We collect email addresses to deliver lead magnets and follow up with subscribers via email.
- Phone Numbers: We have tracking phone numbers on our site. Calls made to these numbers are routed to an affiliate partner who handles the calls.
Non-Personal Information
- Cookies and Tracking Technologies: We use cookies and tracking technologies to collect data on how you interact with our website. This includes the use of pixels from Facebook, Google Ads, and Pinterest, as well as Microsoft Clarity and Google Analytics 4.
How We Use Your Information
We use your information for the following purposes:
Communication
- To deliver lead magnets and follow up with email subscribers.
- To route phone calls to our affiliate partners.
Marketing and Advertising
- To track visitors and retarget them on advertising platforms using Facebook, Google Ads, and Pinterest pixels.
- To capture website usage data for improving and marketing our products/services, including through behavioral metrics, heatmaps, and session replay provided by Microsoft Clarity.
Site Optimization and Security
- To optimize our website and services.
- To prevent fraud and ensure the security of our website.
Affiliate Marketing
- To earn commissions when users fill out quote forms, call phone numbers, purchase services, click on certain ads, or click on affiliate links and make purchases.
Data Sharing and Disclosure
We may share your information with:
Affiliate Partners
- Our affiliate partners who handle calls and provide services.
Third-Party Service Providers
- Providers of tracking and analytics services such as Microsoft Clarity and Google Analytics 4.
Legal Compliance
- To comply with legal obligations or protect our rights and safety, as required by law.
Data Transfers
Your information may be transferred to and processed in countries other than your own. We implement appropriate safeguards to ensure that your personal data remains protected and secure.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: You can request a copy of the personal data we hold about you.
- Rectification: You can request that we correct any inaccuracies in your personal data.
- Deletion: You can request that we delete your personal data.
- Objection: You can object to our processing of your personal data.
- Restriction: You can request that we restrict the processing of your personal data.
To exercise any of these rights, please contact us at [email protected].
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Google Analytics
We use Google Analytics to understand how visitors engage with our site. Google Analytics may collect information such as your IP address, browser type, referring/exit pages, and URLs, number of clicks, and how you interact with links on the site, domain names, landing pages, pages viewed, and other such information. This information is used to improve the site, services, and marketing efforts.
Google’s advertising services are experimenting with new ways of supporting the delivery and measurement of digital advertising in ways that better protect people’s privacy online via the Privacy Sandbox initiative on Chrome and Android. Users with the relevant Privacy Sandbox settings enabled in Chrome or Android may see relevant ads from Google’s advertising services based on Topics or Protected Audience data stored on their browser or mobile device. Google’s advertising services may also measure ad performance using Attribution Reporting data stored on their browser or mobile device. More information on the Privacy Sandbox can be found here.
How Google Uses Information
Many websites and apps use Google services to improve their content and keep it free. When they integrate our services, these sites and apps share information with Google. For example, when you visit a website that uses Google advertising services like AdSense or analytics tools like Google Analytics, your web browser automatically sends certain information to Google. This includes the URL of the page you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there.
Google uses the information shared by sites and apps to deliver its services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on their partners’ sites and apps. See the Google Privacy Policy for more information about how they process data for each of these purposes.
Ad Personalization
If ad personalization is turned on, Google will use your information to make your ads more useful for you. If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as relevant.
You can see and control what information Google uses to show you ads by visiting your ad settings. For more information on how to control the information collected by Google, visit Google’s Ad Settings.
Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at [email protected].
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.
Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the new Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us at [email protected].
Effective Date: June 1, 2024
Thank you for trusting Home Safety Pros with your personal information.